Life's too short for diets. The quality of health reflects in large measure the quality of the food we eat. Research has identified 45 essential ingredients. "Essential" means; we absolutely have to have them to live and be healthy. Our bodies cannot make them from other substances. We must therefore obtain them in their natural state from the foods we eat (or from food supplements). Deficiency of any of the essential nutrients has to result in deterioration of health. Large scale nutritional surveys have shown that over 60% of the population are deficient in one or more essential nutrients.
From the marketing point of view, the company sales reduction resulted from its being gradually squeezed to the economy segment. After mass brands Lvovskoe, Chernigovskoe, Zakarpatskoe, and others entered it, pressure on Obolon grew sharply. And lagging of average prices of Obolon against two major players was growing during 2016 and by autumn the difference reached about … hryvnas per beer liter.
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