The weight loss and diet market is a multi-billion dollar industry. Baumgartner, who stands 6 feet tall and weighed 260 pounds in January 2009, has recently lost 16 pounds. Because the wellness program is a non-prescriptive program, Baumgartner decided to eat healthier, rather than choose among a number of commercially available diet plans also available on the wellness program. He has a weight goal of 215 pounds. Baumgartner has high blood pressure, a condition exacerbated by obesity, which he needs medication to control it.
Based on latest available data, more than half (52%) of the adult population in the European Union are overweight or obese. The prevalence of overweight and obesity among adults exceeds 50% in no less than 18 of 27 EU member states. Obesity - which presents even greater health risks than overweight - varies threefold among countries, from a low of around 8% in Romania (and Switzerland) to over 25% in Hungary and the United Kingdom. On average across EU member states, 17% of the adult population is obese.
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